More People Use Smartphones and Tablets in France than Ever - eMarketer

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More People Use Smartphones and Tablets in France than Ever

While tablet usage did not quite keep up with smartphone user increases, both grew at least 5%

December 23, 2016 | Mobile

Smartphone and tablet usage in France is at an all-time high.

Internet Household and Device Penetration Among Consumers in France, 2010-2016 (% of population)

More consumers in France ages 12 and older use smartphones and tablets than in any year before, according to June 2016 data from L'Agence du Numérique, Autorité de Régulation des communications électroniques et des Postes (ARCEP) and Conseil général de l'économie, de l'industrie, de l'énergie et des technologies (CGEIET).

While some other devices and connections saw increases, none matched the steep increase of smartphones and tablets.

In 2015, 58% of consumers in France used smartphones; this year, that figure rose to 65% according to the report. The tablet user base grew more slowly, though still jumped up 5%, from usage by 35% of consumers to 40%.

The largest shift in smartphone users occurred with two age groups. Among those ages 25 to 39, smartphones are used by 87% of the people in 2016 compared with 79% last year. And, 68% of the people ages 40 to 59 are now smartphone users up from 57% in 2015.

Demographic Profile of Smartphone Users in France, 2011-2016 (% of population in each group)

More men continue to be smartphone users than women in 2016, at 67% to 63%, respectively, That gender gap has narrowed very slightly from 2015.

Those people ages 40 to 59 who experienced the steepest growth in smartphone usage, also saw the biggest leap in tablet usage—from 36% in 2015 to 44% in 2016.

Tablet usage among the youngest age group, those 12- to 17-years-old, increased from 42% of in 2015 to 47% in 2016.

Users by gender remained basically equal, although for the first time since 2011, a larger share of female consumers used tablets than their male counterparts, at 41% and 39%, respectively.

—Ben Clague

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