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More Marketers Look to AI to Help Develop Content Marketing Strategies

Some are already using the technology in their efforts

June 28, 2017

Marketers are investing heavily in content marketing, and many are looking to emerging technologies like artificial intelligence (AI) to help shape their strategies, new research suggests.

Data from BrightEdge, an enterprise search engine optimization (SEO) and content performance marketing company, and SurveyMonkey looked at the probability that US market leaders will use AI or deep learning to develop their 2017 content marketing efforts.

Likelihood that US* Marketing Leaders Will Use Artificial Intelligence/Deep Learning to Develop Their 2017 Content Marketing Strategy (% of respondents)

While a large share of respondents (57.1%) said they’re unlikely to use AI or deep learning in their content marketing, a significant number felt differently.

For example, nearly a third (31.4%) of respondents said they were somewhat likely to use AI to help flesh out their content marketing strategy. And an additional 8.7% said they were very likely to do so.

Meanwhile, 2.8% said they’re already using AI to develop their content efforts.

By and large, marketers are thinking harder about AI.

NewBase (formerly Publicitas International) polled 1,019 marketers worldwide in April 2017 and asked them which types of technologies they plan to prioritize over the next 12 months. Three in 10 (30%) respondents said they planned to prioritize AI.

A year prior, only 13% of respondents said the same.

More marketers are likely investing in AI because they’re generally confident in consumers’ appetite for it. Data from Boxever found that nearly eight in 10 US senior marketers surveyed believed consumers were ready for AI.

Rimma Kats

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