More Canadians Go Mobile-Only for News - eMarketer
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More Canadians Go Mobile-Only for News

Nearly three in 10 have stopped checking the news on PCs

According to research from NADbank, about 30% of adults in Canada read newspapers online weekly. And since 2010, the share of that group accessing the news only on mobile devices has skyrocketed.

That year, just 2% of adult digital weekly newspaper readers reported getting their web-based news only on mobile devices, as did 3% of 18-to-34-year-old respondents. But by 2013, those numbers had jumped to 28% and 34%, respectively. And a growing share also reported using both computers and mobile devices to access the news.

Computer vs. Mobile Newspaper Readers in Canada, by Age, 2010 & 2013 (% of respondents)

The survey found that 18- to 34-year-olds were 10 percentage points more likely than those over 35 to read the news only on mobile devices. Men and women were equally likely to report being mobile-only news consumers, though more men said they used mobile devices in combination with PCs than did women, at 23% vs. 17%.


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