Mobile Users Want Control of Banking Activities - eMarketer

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Mobile Users Want Control of Banking Activities

Users also want more security features

January 18, 2016

Nearly half of US mobile users are interested in mobile-based account control for debit cards, like tools that allow them to control their spending and avoid fraud.

According to Mercator Advisory Group, almost half of US smartphone or tablet users ages 18 to 24 are interested in mobile app-based account control for debit cards. Mobile users ages 25 to 34 were the most interested out of all generations—60% of that age group said they were. In total, 42% of respondents said they were interested.

Having mobile-based account control for debit cards can be beneficial for consumers, especially for those who worry about security issues. And users may feel more secure with added features to their mobile banking app.

An April 2015 survey from Bank of America revealed that almost half of US mobile banking users said they would be more comfortable adding a fingerprint scan or swipe feature to gain access to their mobile app.

Four-digit PINs, retina scans, as well as facial and voice recognition were other security features they said would make them more comfortable.

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