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Mobile Payments Hold Only Modest Appeal in France

Buys below €20 seen as most likely use

January 30, 2017 | Retail & Ecommerce

Adult smartphone users in France willing to use mobile payment apps would be most comfortable spending less than €20 ($22.12) via that method, according to December 2016 polling conducted by Ifop for IT services firm Comarch.

Smartphone Users in France Who Are Willing to Use Mobile Payments, by Amount, Dec 2016 (% of respondents)

The largest share of respondents—49%—said they would be at least somewhat willing to make mobile payments worth less than €20. Twenty-six percent said they would be completely willing to do so at that level.

Respondents were far less taken with the idea of making mobile payments worth over €20. A mere 11% were completely willing and only 18% somewhat willing to make mobile payments of €20 to €100 ($22.11 to $110.66). Moreover, only 14% were willing to make mobile payments of €100 or more.

The vast majority of this study’s willing mobile payment participants are unlikely to have actually done so. A recent eMarketer article highlighted polling from July 2016 that found just 6% of mobile phone users in France had used them—the second lowest rate among the five countries in Western Europe examined. Only Germany, at 4%, scored lower.

Ben Clague

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