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Like many other countries in Southeast Asia, Malaysia can count itself solidly among the ranks of mobile-first markets. According to the Malaysian Communications and Multimedia Commission (MCMC), the country’s communications regulatory body, there were 28.0 million mobile broadband subscriptions in Q3 2016, compared with just 2.7 million fixed broadband connections. This means mobile accounted for 91.2% of all broadband connections in Malaysia.
The MCMC also reported that the vast majority of the country’s 7.57 million households—77.9%—had access to broadband in Q3 2016.
According to the regulatory body, there were a total of 43.9 million mobile phone connections in Q3 2016—a penetration rate of 141.6% among the general population. As in many other emerging markets, mobile phone users are apt to use multiple SIMs to take advantage of offers from competing mobile carriers, resulting in a penetration rate that exceeds 100%.
Internet access will only improve as people in Malaysia continue to adopt smartphones. eMarketer estimates there will be 16.5 million smartphone users in the country this year, equating to 52.6% of the population.
Malaysia’s smartphone market is largely dominated by Android devices, according to data from geolocation platform Near. The company found that more than 80% of smartphone users tracked in Q2 2016 were on devices running Google’s mobile operating system. Android also dominated across all age groups, with iOS recording its highest share among 26- to-35-year-olds, at just 17%.
For more Southeast Asia coverage, see eMarketer’s recently released first-ever digital ad spending forecast for the region, created in collaboration with the Interactive Advertising Bureau Singapore (IAB Singapore). The forecast projects double-digit growth in the region in 2017, as consumer usage of mobile, video and social drives up spend.
Subscribers to eMarketer PRO can access the report here. As part of this special collaboration with the IAB Singapore, the report is also being made available at no cost to those who are not eMarketer PRO subscribers.
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