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Mobile Gives Newspapers a Boost in the UK

Unique visitors accessing news via mobile rose 39% year over year

February 21, 2014 | Media & Entertainment

News sites are reaping significant rewards from the consumer shift toward mobile devices in the UK, with the number of unique visitors to mobile newspaper sites rising 39% year over year to 13.5 million in December 2013, according to research conducted by comScore GSMA Mobile Media Metrics cited by Newsworks. Page views saw a 63% year-over-year increase, as well.

The same research suggested those who accessed news sites from a mobile device had higher incomes: More than six in 10 respondents with a household income of £75,000 ($117,187.50) or more did so. Visitors were also more likely to be younger, with 18- to 34-year-olds accounting for 45% of consumers who accessed news sites via mobile.

UK Mobile* Viewer Metrics for Newspaper Sites, Dec 2012 & Dec 2013 (millions and % change)

There was a strong correlation between accessing news sites and using social media on a mobile device—85% visited both from their mobile browser. In addition, 89% accessed retail sites via mobile.

Polling conducted by Kantar Media for the UK’s Office of Communications found that there was a difference in the way social networks and news sites were perceived. UK news consumers trusted news sites and broadcast channels more than social media platforms. Respondents rated TV broadcaster websites or apps—such as the BBC, which acts as both a news agency and broadcaster; Sky; and Channel 4 News—slightly higher than TV channels in general. Newspapers and newspaper websites followed. All scored above 5 on a scale of 1 to 10.

News Sources Considered Trustworthy Among UK News Consumers, April 2013 (scale 1-10*)

Facebook and Twitter were treated with relative suspicion, both scoring below 5. Twitter was slightly ahead.


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