Mobile Bill Pay Continues to Climb - eMarketer

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Mobile Bill Pay Continues to Climb

One-third of those surveyed say they primarily use a biller's mobile site to make payments

March 15, 2016

One-third of US internet users say they pay bills via mobile devices, according to a 2015 survey by Fiserv. That’s up from 6% in 2011 and 27% in 2014.

US Internet Users Who Pay Bills via Mobile Device, 2011-2015 (% of respondents)

Fiserv’s survey also reveals that while growth has been fairly steady over the past five years, the major shift in mobile device bill pay usage came from 2013—16% of those surveyed—to 2014—27%. But the ways US internet users are making mobile bill payments may surprise some.

One-third of those surveyed say they primarily use a biller’s mobile site to make payments; another 27% use their bank’s mobile site. That means 60% of internet users are primarily accessing a site, rather than an app, to make a mobile bill payment.

Primary Mobile Bill Payment Channel Used by US Internet Users, May 2015 (% of respondents)

Sixteen percent primarily use a biller’s app to make a payment, while 14% use their bank’s app. Another 5% use SMS or text, which suggests that, though a niche channel, there is interest in paying via messaging.

Ease of usage is the leading reason US internet users pay bills via mobile device, with 47% citing it as their primary motivation; another 44% do so because it’s convenient. But while it’s obvious that ease and convenience play a major role in why internet users prefer to pay on their mobile devices, 42% also cited that they often pay on mobile because they’re not near a computer.

With users increasingly on the go and increasingly connected, mobile bill payments are increasingly attractive to US internet users.

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