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Millennials Leverage More Screens to Conduct Political Research

42% of millennials used their smartphone to research politics

July 6, 2016 | Demographics

Most registered voters leverage desktop or laptop PCs when researching a politician or political issue, May 2016 research found. However, millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.

Devices Used by US Millennial vs. Total Registered Voters to Conduct Political Research, May 2016 (% of respondents in each group)

Tremor Video and Cygnal surveyed 1,500 US registered voters and compared the different devices they use to conduct political research. According to the survey, more total register voters (66%) said they research a politician or political issue via their desktop or laptop than millennials (56%).

But more millennials use other devices like smartphones, tablets and connected TVs to conduct political research, compared to total registered voters. For example, millennials were almost twice as likely as the average to say they used their smartphone to research a politician or political issue.

Additionally, 15% of millennials used a connected TV to conduct political research, which was 50% higher than the rate for all registered voters.

Share of US Likely Voters Who Use Digital Video to Learn About Political Candidates/Issues, by Age, Jan 2016 (% of respondents)

Separate research from Google and Ipsos Connect (formerly Ipsos Media CT) looked at the share of US likely voters who use digital video to learn about political candidates or issues. The study found that more than half of respondents who used digital video to better understand political issues were millennials.

Indeed, almost a quarter of likely voters who used digital video to learn about political candidates were 18- to 24-year-olds. And more than a third were 25- to 34-year-olds.

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