For Millennials, Cash Is Still King - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

For Millennials, Cash Is Still King

Still, mobile P2P payments are increasing

March 9, 2016

Even with digital peer-to-peer (P2P) methods like PayPal and Venmo available, millennials prefer getting paid back in cash, according to January 2016 research.

Preferred Method in Which US Millennial Internet Users Would Like to be Paid Back by Family/Friends, by Gender, Jan 2016 (% of respondents)

GOBankingRates surveyed 1,000 US millennial internet users. Respondents were asked what their preferred way of getting paid back by friends and family was. More than half (58%) of US millennial internet users said cash was.

Only 11% of respondents said they preferred getting paid back via PayPal, 8% preferred an electronic bank transfer and another 8% said a check was their preferred method. Even fewer respondents said that other digital P2P payment methods like Venmo, Google Wallet and Square Cash were the preferred way they wanted to be paid back by friends and family.

Mobile P2P Money Transfer Transaction Value Worldwide, 2014 & 2019 (billions)

Breaking it down by gender, female millennials were more likely to prefer getting paid back in cash than male millennials. In fact, 64% said they did, compared to 53% of males. Men were more likely to prefer all other payment methods.

While cash is still king for millennials, mobile P2P transactions are increasing. In fact, Ovum predicted that mobile P2P money transfers will increase from $15.22 billion in 2014 to $270.93 billion in 2019.

Go beyond the articles

Corporate subscribers get quick and easy access to the exact data and analysis they need to make critical business decisions:


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.