Millennials in Canada Binge Watch TV More Than Older Generations - eMarketer
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Millennials in Canada Binge Watch TV More Than Older Generations

Netflix accounts are most prevalent in homes with children and teens

February 24, 2016

More than three-quarters of millennials in Canada have binge watched TV in the past year, according to research.

Consumers in Canada Who Have Binge Watched* TV, by Age, Fall 2015 (% of respondents in each group)

The Media Technology Monitor survey revealed that 78% of 18- to 24-year-old consumers in Canada have watched three or more of the same show in one sitting in the past year. Additionally, 76% of 27- to 34-year-olds have also binged watched TV.

Though older generations didn’t binge watch TV as much as their younger counterparts, they did still watch a significant amount. For example, more than half (58%) of 35- to 49-year-old respondents have watched three or more of the same show in one sitting within the past year, and 49% of 50- to 59-year-olds binged watched TV as well.

Only 20% of consumers in Canada, ages 71 and older have binged watched TV.

Netflix Subscribers Among Consumers in Canada, by Household Type, 2012-2015 (% of respondents in each group)

Consumers in Canada are likely binge watching a lot of television because of Netflix. Media Technology Monitor also found that Netflix subscriptions have increased since 2012. In fact, in 2012, only 21% of total households in Canada had one. That figure more than doubled in 2015, rising to 48%.

Netflix accounts are most prevalent in homes with children and teens—63% of households with a teen or child under 18 had a Netflix subscription in 2015. Households without children also had Netflix subscriptions. In 2015, 42% of respondents who had no teens or children at home had a subscription.

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