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Though more than half (52%) of financial executives worldwide said their company offers a mobile app to clients, there are some that still do not, according to January 2016 research. In fact, nearly a third said they neither had one nor were developing one.
PricewaterhouseCoopers (PwC) surveyed 544 executives involved in digital and technological transformation at financial institutions worldwide. Some 52% of respondents said their company offers a mobile app, and 18% of financial executives said their company is currently developing one.
Surprisingly, 30% of respondents said their company does not offer a mobile app.
Having a mobile app can be beneficial for financial companies. Indeed, younger US internet users are more plugged in to digital and mobile banking.
And not only are consumers increasingly using mobile banking apps, but they also want control of their banking activities. A June 2015 Mercator Advisory Group survey found that almost half of US smartphone or tablet users ages 18 to 24 are interested in mobile app-based account control for debit cards.
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