In Malaysia and Vietnam, Chat Apps and Texting Rule Communications - eMarketer
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In Malaysia and Vietnam, Chat Apps and Texting Rule Communications

Young people in Southeast Asia would prefer not to actually hang out with friends

September 4, 2015

Do young internet users in Southeast Asia still bother hanging out with friends in person? When chat and text apps are available, and frequently free, mobile communication holds broad appeal.

Preferred Method of Communicating with Friends According to Young Adult Internet Users in Vietnam, May 2015 (% of respondents)

According to research conducted by Epinion and OMD among internet users ages 13 to 21 in Vietnam, half said that chat and texting apps were their preferred way to communicate with their friends. Just three in 10 said they preferred face-to-face meetings, with phone calls and emails even less popular.

In Malaysia, 13- to 21-year-old internet users were even more into texting and chatting.

Preferred Method of Communicating with Friends According to Young Adult Internet Users in Malaysia, May 2015 (% of respondents)

Nearly two-thirds of that group chose text-based mobile communications as their No. 1 way of talking to friends. In-person meetings were still in second place, but only around half as popular as they were in Vietnam. Email and phone calls had similar rates of preference in both countries.

Though chatting and text apps have certainly made their mark around the world, their popularity among young people for talking to friends is not universal. In India, for example, students prefer face-to-face meetings and phone calls over apps and texting.

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