M&A Market Expected to Grow This Year - eMarketer
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M&A Market Expected to Grow This Year

New business and customers are top reasons

April 7, 2016 | Demographics

More mergers and acquisitions (M&As) will be initiated this year in the US than a year ago. According to survey data, over a third of US executives said they will set in motion four to six of these deals in 2016.

Number of Acquisitions that US Executives Will Initiate, 2015 & 2016 (% of respondents)

KPMG, an audit and advisory firm, in partnership with Fortune Knowledge Group, polled 553 US-based executives across industries on the M&A market for 2016.

Of the CEOs, CFOs and managing directors surveyed, 91% said they will initiate one or more deals this year, compared to 81% in 2015. Interestingly, those who said they wouldn’t take up an M&A deal or didn’t know (9%) dropped by half from the year prior.

The increase in M&A deals this year is likely because of an emphasis on entering lines of new business and expanding customer base. More than a third of respondents, or 37%, said these were their primary reasons. Separate August 2015 research from Forbes Insights, and ServiceSource, found that close to a half of global executives polled see growing their customer base as an important strategic priority.

Leading Reasons for Initiating Acquisitions in 2016 According to US Executives (% of respondents)

Other key implications to set up an M&A deal this year, based on the KPMG study, included expanding geographic reach, as well as enhancing intellectual property or acquiring new technologies. Meanwhile, defending against competition was said to be less central to the initiation of a deal (7%).

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