Live Video Streaming in Japan Yet to Catch On - eMarketer
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Live Video Streaming in Japan Yet to Catch On

Although 1 out of 5 is a live stream lurker

January 25, 2017 | Video | Social Media

Live streaming video is just not all the rage in Japan. A January 2017 survey conducted by JustSystems highlights that social network users in Japan ages 15 to 69 are essentially equally aware of the live streaming features of Facebook, Line and Twitter, but they don't use it much.

Awareness/Usage of Live Streaming Feature on Facebook, Line and Twitter Among Social Network Users in Japan, Jan 2017 (% of respondents)

That same evenness is reflected in the 15% to 20% of users on each social network who are interested in watching someone else's live stream video but not doing their own.

If about one in five users on each social network is interested in watching someone else's live stream, significantly fewer are interested in streaming live video of themselves. About 6% of Facebook and Twitter users each want to live stream video of themselves, and about 4% want to use Line to do the same.

Similarly, very few surveyed have posted live streamed video of themselves—5.5% for Facebook, a little under 5% for Twitter, and 4% have done so on Line.

About 30% of users on each network were aware of live streaming video, but generally had no interest in the feature, and about one third of each network's respondents weren't even aware of the feature. While it seems reasonable to think that interest in live streaming video will pick up in the future, as of right now, the majority of Facebook, Twitter and Line users in Japan simply don't care about live streaming.

—Ben Clague

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