Live Online Video Popular for Business Communications - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Live Online Video Popular for Business Communications

Desktops still the device of choice for viewing live online business video

April 4, 2014

Live online video is becoming the top choice for business communications, according to Q4 2013 data from Ustream and Wainhouse Research. The study defined live online video as “the integration of video into real-time online events reaching at least 25 viewers simultaneously.”

Among US executives surveyed, 59% said they used live online video for business communications—the No. 1 response. Other technologies, typically related to social media, trailed far behind, with live online video leading second-place LinkedIn invites by nearly double.

Technologies Used by US Executives for Business Communications, Q4 2013 (% of respondents)

While 47% of executives said their online video usage had stayed the same since 2010, nearly the same percentage had increased usage during the timeframe.

Despite the rise of mobile in the business space, live online video usage was still most common on desktops. Out of the 1.12 billion hours spent with live online business video content in 2013, PCs claimed the overwhelming majority, with 77%, or 867.1 million hours. Tablets grabbed a 15% share, with 164.5 million hours, and smartphones accounted for the remaining 8% (91.3 million hours).

Time Spent Viewing Live Digital Video for Business Purposes Among US Executives, by Device, 2013-2017 (millions of hours)

But mobile devices are gaining ground, and usage of such devices will push desktop’s share of live online video viewership to less than half of the total by 2017, with 1.45 billion hours. Tablets will grow their portion to 28% (804.8 million hours), and at 672.0 million hours, smartphones will reach 23%.


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.