Listen In: Why Baby Boomers (Should) Still Matter to Marketers - eMarketer
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Listen In: Why Baby Boomers (Should) Still Matter to Marketers

September 12, 2017 | eMarketer Podcast | Demographics

In our fifth and final "Generations" conversation, we consider the iconic baby boom generation and its use of media. Not as digitally adept as younger generations, boomers nevertheless have adopted mobile and social, to some extent, and they have money to spend. Are marketers paying enough attention?

Previous "Generations" episodes:

Gen X, the 'Sweet Spot' Generation

What Makes a Millennial a Millennial?

Teens—Their Phones, Their Cameras, Their Friends

Understanding the Youngest Digital Users

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