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In our fifth and final "Generations" conversation, we consider the iconic baby boom generation and its use of media. Not as digitally adept as younger generations, boomers nevertheless have adopted mobile and social, to some extent, and they have money to spend. Are marketers paying enough attention?
Previous "Generations" episodes:
Gen X, the 'Sweet Spot' Generation
What Makes a Millennial a Millennial?
Teens—Their Phones, Their Cameras, Their Friends
Understanding the Youngest Digital Users
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