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eMarketer forecasters and analysts gather to discuss the company's new forecast for how many people use voice-enabled digital assistants, and then consider how assistants are being used, and what the next phase of development might be.
As Facebook looks to new formats such as mid-roll video ads and messaging ads, concerns remain over video ad engagement, measurement and more. This report, based on extensive interviews with marketers and ad agency executives, digs into five factors that could impact future growth—and what marketers need to know about them.
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