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In the latest episode of "Behind the Numbers," eMarketer analysts Cathy Boyle and Debra Aho Williamson take a deep look at Snapchat's usage data and talk about why some observers have expressed concern about audience growth.
As programmatic advertising matures, buyers and sellers no longer see it merely as a means of automating processes, but rather as an advanced method of controlling ad campaigns—and better targeting the audiences that come with them.
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