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In the latest episode of eMarketer's "Behind the Numbers," analysts Paul Verna and Gerard Broussard and news editor Rimma Kats discuss key highlights from last week's Upfronts, as well as TV networks' approach of making digital advertising the bogeyman.
As Facebook looks to new formats such as mid-roll video ads and messaging ads, concerns remain over video ad engagement, measurement and more. This report, based on extensive interviews with marketers and ad agency executives, digs into five factors that could impact future growth—and what marketers need to know about them.
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