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In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Cathy Boyle discusses trends in digital ad pricing, and where prices are rising most dramatically.
Shifts in how retailers and consumer packaged goods (CPG) brands think about ecommerce, combined with an accelerating acceptance among consumers for buying food digitally, have boosted online sales of groceries. Retailers and brands are taking note of these changing consumer behaviors and offering more digital options for grocery shopping and delivery, which will continue to drive the trend upward in 2017 and beyond.
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