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In the latest episode of eMarketer's "Behind the Numbers" podcast, senior forecasting analyst Marcus Johnson and principal analyst Karin von Abrams explore the data, trends and insights found within eMarketer's seventh annual Global Media Intelligence report. Topics featured on the podcast include:
The developing relationship between traditional and digital media
Internet penetration rates in comparative regions
Smartphone usage among international demographics
eMarketer PRO customers can access the report here.
While the full report is only available to eMarketer PRO customers, non-customers can download the Executive Summary by clicking here.
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