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In the latest episode of our "Generations" conversations, our focus turns to Gen X, a large and sometimes overlooked demographic. Old enough to have experienced life without the internet, but not so old as to have been befuddled by it, Gen X seems comfortable with digital in a way that neither millennials nor baby boomers really are. Are they also a sweet spot for advertisers?
Previous "Generations" episodes:
What Makes a Millennial a Millennial?
Teens—Their Phones, Their Cameras, Their Friends
Understanding the Youngest Digital Users
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