Listen In: Gen X, the 'Sweet Spot' Generation - eMarketer
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Listen In: Gen X, the 'Sweet Spot' Generation

September 11, 2017 | eMarketer Podcast | Demographics

In the latest episode of our "Generations" conversations, our focus turns to Gen X, a large and sometimes overlooked demographic. Old enough to have experienced life without the internet, but not so old as to have been befuddled by it, Gen X seems comfortable with digital in a way that neither millennials nor baby boomers really are. Are they also a sweet spot for advertisers?

Previous "Generations" episodes:

What Makes a Millennial a Millennial?

Teens—Their Phones, Their Cameras, Their Friends

Understanding the Youngest Digital Users

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