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Are millennials careful with their money or are they, as one critic put it, wasting their cash on avocado toast? eMarketer forecasting analyst Marcus Johnson and demographics specialist Mark Dolliver take a look at the data.
As Facebook looks to new formats such as mid-roll video ads and messaging ads, concerns remain over video ad engagement, measurement and more. This report, based on extensive interviews with marketers and ad agency executives, digs into five factors that could impact future growth—and what marketers need to know about them.
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