Listen In: Can B2B Marketers Shift to a 'Mobile First' Mentality? - eMarketer
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Listen In: Can B2B Marketers Shift to a 'Mobile First' Mentality?

June 16, 2017 | B2B

Mobile continues to be a challenge for B2B marketers. In the latest episode of the "Behind the Numbers" podcast, eMarketer analysts Jillian Ryan and Cathy Boyle discuss the ways that B2B buyers have shifted their behaviors around mobile, and the disconnect that exists between buyers' expectations and the customer experience.

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