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Mobile continues to be a challenge for B2B marketers. In the latest episode of the "Behind the Numbers" podcast, eMarketer analysts Jillian Ryan and Cathy Boyle discuss the ways that B2B buyers have shifted their behaviors around mobile, and the disconnect that exists between buyers' expectations and the customer experience.
Using data collected from sensors, infrastructure and networked devices, smart-city projects are helping municipalities improve efficiency, boost sustainability and encourage economic development. They are also creating more collaborative environments among cities and their businesses and residents.
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