In Latin American Ecommerce, Argentina Lags Behind - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

In Latin American Ecommerce, Argentina Lags Behind

Buyers in Argentina less likely to research, purchase items online than counterparts in Brazil or Mexico

November 12, 2014

eMarketer estimates digital retailers will enjoy $5.5 billion in business-to-consumer ecommerce sales in Argentina this year, but the country lags its Latin American neighbors in usage of digital media for researching and purchasing a variety of items, according to data from Google and TNS.

Buyers of Select Products/Services in Argentina, Brazil and Mexico Who Researched Digitally Before Purchasing, 2014 (% of respondents)

Among those who had made hotel bookings in the past 12 months, buyers in Argentina were slightly ahead of their neighbors—91% had researched the hotels online. But they were less likely than their counterparts in Brazil or Mexico to have performed digital research about TV, clothing, makeup or car insurance purchases.

They were also less likely to have gone ahead and bought many of these products via digital means.

Buyers of Select Products/Services in Argentina, Brazil and Mexico Who Purchased Digitally, 2014 (% of respondents)

Only about a third of respondents in Argentina had booked a hotel digitally, vs. nearly half of those in Brazil or Mexico. Respondents in Brazil were nearly twice as likely to have made a clothing or footwear purchase online as those in Argentina. And Argentina fell far behind both Brazil and Mexico in purchasing TV sets and car insurance on the web.

Why buy an eMarketer corporate subscription?

Learn more about eMarketer data and insights »

TRENDING REPORTS

  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »