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Latin America to Nearly Triple RTB Spend This Year

Brazil alone to account for $9.5 million in spending

October 31, 2013 | Media Buying

Programmatic buying is gaining traction around the globe, and Latin America is no exception.

Research from the International Data Corporation (IDC) predicts that spending on real-time-bidded digital display ads will reach $9.5 million this year in Brazil, an increase of nearly 150% over last year's spending levels. Meanwhile, spending in the rest of Latin America will more than triple to $2.6 million.

Real-Time Bidding (RTB) Digital Display Ad Spending in Brazil and Latin America, 2012-2017 (millions and % change)

By 2017, spending in Brazil and the rest of the continent will be comparable, at well over $60 million that year—meaning the rest of Latin America has a lot of catching up to do. IDC predicts dramatic growth rates throughout the region for the rest of its forecast period.

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