Latin America to Nearly Triple RTB Spend This Year - eMarketer

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Latin America to Nearly Triple RTB Spend This Year

Brazil alone to account for $9.5 million in spending

October 31, 2013

Programmatic buying is gaining traction around the globe, and Latin America is no exception.

Research from the International Data Corporation (IDC) predicts that spending on real-time-bidded digital display ads will reach $9.5 million this year in Brazil, an increase of nearly 150% over last year's spending levels. Meanwhile, spending in the rest of Latin America will more than triple to $2.6 million.

Real-Time Bidding (RTB) Digital Display Ad Spending in Brazil and Latin America, 2012-2017 (millions and % change)

By 2017, spending in Brazil and the rest of the continent will be comparable, at well over $60 million that year—meaning the rest of Latin America has a lot of catching up to do. IDC predicts dramatic growth rates throughout the region for the rest of its forecast period.

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