In Latin America, App Downloaders Look to Games - eMarketer

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In Latin America, App Downloaders Look to Games

Gaming apps dominate downloads in the region

September 2, 2015

Games are a popular mobile content category around the world—and in Latin America, they appear to dominate mobile app downloads. Other apps, including communication tools, are far behind.

Mobile App Download Share in Latin America, by Category, Q1 2015 (% of total on InMobi's network)

According to InMobi, 85% of all app downloads on its network were gaming apps, vs. just 9% that were for communications and 3% for entertainment.

In Brazil in particular, mobile games are a big business. More than eight in 10 gamers in Brazil play on smartphones, and mobile gaming revenues in the largest Latin American country are set to reach $202.8 million for smartphone games alone.

According to Flurry, Mexico was the No. 7 country worldwide in terms of average time spent per day with mobile games among gamers who play on Android-based phones. It was the only Latin American country to make the list in January 2014.

Other 2014 research, this time conducted in September by Asociación and Trendsity, found that among internet users ages 7 to 12, 66% of those in Mexico played mobile games, as did 64% in Brazil and 61% in Argentina. It was the most common mobile activity studied among kids.

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