Japan's Younger Smartphone Users Taken with Twitter - eMarketer

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Japan's Younger Smartphone Users Taken with Twitter

Many have multiple accounts on the social network

September 27, 2016

Homegrown social network Line may be the platform of choice for social users in Japan overall, but that doesn’t mean competitors haven’t carved out niches of their own. In the case of smartphone users ages 10 to 19, Twitter is particularly popular.

Twitter User Penetration in Japan, by Demographic, Sep 2016 (% of smartphone users in each group)

According to September 2016 research by Colopl, smartphone users in Japan between the ages of 10 to 19 were the most likely of the age groups studied to have a Twitter account. User penetration among respondents in that demographic was nearly 80% among females and just over 73% among males.

Younger users were also most likely to have multiple Twitter accounts. Seven in 10 female smartphone users ages 10 to 19 had at least two Twitter accounts, and nearly 53% had three or more, Colopl found—rates higher than among any other female age group examined. Likewise, nearly 56% of males ages 10 to 19 had at least two accounts, and nearly a quarter had three or more, figures also the highest among the male age segments Colopl studied.

Twitter Usage Among Internet Users in Japan, by Demographic, April 2015 (% of respondents in each group)

The suggestion that tweens and teens are Japan’s heaviest Twitter users syncs with past research from other sources. In April 2015, a Lifemedia Research Bank study found that Twitter user penetration among internet users in Japan was highest among those ages 10 to 19, with nearly 60% of males and 70% of females in that age group “registered and using” the platform. Both figures were well above average for internet users ages 10 to 69.

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