Japan's Smartphone Users Stay Social with LINE - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Japan's Smartphone Users Stay Social with LINE

LINE used by majority of smartphone users under 60

January 19, 2015

LINE is the most popular way for smartphone users in Japan to be social on the go, according to December 2014 research from Mobile Marketing Data Lab. Nearly six in 10 smartphone users in the country reported using LINE, with an additional 4.1% saying they had done so in the past. That compared with a bare majority of smartphone users who used Facebook and 39.3% who used Twitter.

LINE Usage Among Smartphone Users in Japan, by Age, Dec 2014 (% of respondents in each group)

LINE was most popular among the under-40 crowd, but Mobile Marketing Data Lab found smartphone users in their 50s were nearly as likely to use it, and more likely than those in their 40s. Only among smartphone users 60 and over was LINE not used by a majority of respondents.

Facebook usage was significantly higher among the youngest smartphone users (ages 20 to 29), at 61.6%, vs. around 47% among those 50 and older.

Twitter Usage Among Smartphone Users in Japan, by Age, Dec 2014 (% of respondents in each group)

Twitter had the most traditional usage patterns by age, with clear—and sharp—drops in usage as respondents increased in age. More than six in 10 smartphone users in their 20s used Twitter, but just 21.4% of those over 60 did the same.

Users in most age groups were also more likely to report they had once used Twitter on their phones, but later stopped, compared with rates of Facebook or LINE abandonment.

Go beyond the articles

Corporate subscribers get quick and easy access to the exact data and analysis they need to make critical business decisions:

TRENDING REPORTS

  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »