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As fiscal year 2016 comes to a close in Japan, ICT Research & Consulting reports that there were 73.3 million people in the country who accessed mobile news at least once a month. As more people read the news via mobile, the gap is widening between those who use browsers and those who read in-app.
As recently as FY 2014, the majority of mobile news readers accessed their news content primarily via browser. But by FY 2015, there were a total of 65.9 million mobile news readers, and—for the first time—slightly more read the news primarily via apps.
In the past year, FY 2016, 40.9 million of the more than 73 million mobile news readers in Japan were reading in-app. Looking to the future, ICT Research & Consulting predicts the number of browser readers will remain relatively flat. But the number of those who read the news via mobile apps is set to escalate.
At the end of the next fiscal year, there are expected to be 46.8 million app readers. By the end of FY 2019, that number will top 54 million.
US paid media ad spending will grow steadily in 2017, on the heels of a strong 2016 boosted by the Rio Olympics and the presidential election. A focus on mobile will fuel growth, pushing total media spend to more than $206 billion this year—a moderate increase of 6.1%.
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