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Vietnam’s population is weighted heavily toward the younger end of the age spectrum—the US Census Bureau estimated that 52.6% of the country’s population was under the age of 30 as of mid-2013. This younger group also makes up a very large chunk of internet users in Vietnam, according to April 2013 data from comScore. In fact, those ages 15 to 34 accounted for almost three-quarters of the online population in the country.
Online properties operated by US companies drew in the highest number of unique visitors in April 2013: Google pulled in 15.5 million, while Yahoo! attracted 13.1 million. But Vietnam’s VNG Corporation—which owns online portal Zing, social media network Zing Me and several online games, among other properties—was not far behind with 12.8 million unique visitors. Other homegrown firms in Vietnam also pierced the top 10 list, including online properties owner VC Corporation, news site VnExpress and online retailer Vatgia.com.
Social media has also proven to be a popular activity among internet users in Vietnam; according to June 2012 poll from Mindshare, of those living in Vietnam’s six largest cities, 72% of respondents used a social network.
comScore’s data showed that Facebook drew the largest number of unique visitors among the social networks operating in Vietnam, at 11.8 million in April 2013. In comparison, second-place Zing Me attracted only 5.3 million visitors.
Facebook also dominated the competition when it came to total minutes spent on the site, as well as the total number of visits internet users in Vietnam paid to the network.
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