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Internet Usage Up in Turkey, Thanks in Part to Smartphones

Smartphones are the most common internet access device in the country

September 9, 2016 | Media | Mobile

The share of the population in Turkey ages 16 to 74 who use the internet has nearly doubled since 2008, from 32.2% to 58.3% in 2016, according to an August 2016 report by the Turkish Statistical Institute. While there are stil more male internet users than female, the growth from 2008 to this year is nearly identical across the genders.

Internet User Penetration in Turkey, by Gender, 2008-2016 (% of population in each group)

While the percentage of the population that used the internet over the past three months has grown incrementally every year, the largest leap, for both genders and thus in total as well, came from 2015 to 2016.

In 2015, about 61% of the male population of Turkey were internet users; this year, that figure is nearly 68%. Women, meanwhile, jumped from 42% to 49%.

Devices Owned by Internet Users in Turkey, 2013 & 2015 (% of respondents)

Some of that growth in audience may have to do with the number of internet users in Turkey who own smartphones. A Deloitte report published in April 2016 noted that while 67% of those surveyed ages 18 to 50 owned a smartphone in 2013—a significant figure already—over 85% said the same in 2015.

Laptop and tablet ownership also went up, and no doubt contributed to the increase in internet users. But smartphones are the most commonly owned internet access device as of last year.

eMarketer estimates that this year, just over half (51.2%) of the population of Turkey will use the internet—a figure somewhat lower than Turkish Statistical Institute’s, but including all ages. More than three-quarters of that will be smartphone users, and 28.6% will use a tablet.

Test Your Cross-Platform Attribution Know-How

More than eight in 10 US senior-level agency and marketing professionals polled said they were interested in learning more about multichannel attribution in 2016.


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