Internet Time in Quebec Gets a Boost - eMarketer

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Internet Time in Quebec Gets a Boost

Usage rises across demographic groups

September 23, 2015

Consumers in Quebec have a history of being less digitally connected than their counterparts in the rest of Canada. But time spent with the internet has been going up in the province—and research suggests mobile devices are helping.

Weekly Time Spent Online Among Internet Users in Quebec, by Demographic and Device, June 2015 (hours)

In June 2015, Cefrio found that internet users in Quebec were spending an average of 9.4 hours on the internet each week via desktop computer, 7.2 hours on mobile devices including smartphones, smart watches and tablets, and 6.9 hours going online via laptop. Overall, that put weekly internet time for the average user in the province at 22.2 hours.

A year earlier, Cefrio reported average weekly time online in Quebec of 20.5 hours—but more average time spent with desktop and laptop computers.

Overall, average weekly time with the internet grew by 8.3% over the period. Average time spent online increased for men and women, for every age group broken out, and for both English- and French-speaking respondents.

Internet usage in Quebec had been rising for a while, with French-speaking users slowly coming into line with their English-speaking counterparts.

Cefrio also found in its June 2015 polling that 65.0% of households in Quebec had laptop computers, while 57.0% had a smartphone, 53.3% had a desktop and 50.7% had a tablet.


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