In Indonesia, Facebook Remains the Most Popular Social Site - eMarketer
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In Indonesia, Facebook Remains the Most Popular Social Site

About 70% also say they use Instagram

June 23, 2016 | Social Media

Nearly nine in 10 mobile internet users in Indonesia ages 16 to 35 used Facebook in January 2016, according to data from JakPat. About seven in 10 used Instagram.

Social Media Usage Among Mobile Internet Users Ages 16-35 in Indonesia, by Site/App, Jan 2016 (% of respondents)

JakPat’s research—which covered usage on all channels, not just mobile—reveals that, beyond the top two, no social media platform reached a majority of younger mobile internet users in Indonesia. About 40% used Twitter, and another 36.3% used mobile-first Path.

Interestingly, it’s older respondents who drove that high Facebook usage rate. A relatively low 80.9% of mobile internet users ages 16 to 19 in Indonesia visited Facebook in the week prior to the survey; 86.1% of users ages 20 to 25 did the same. However, 94.2% of users ages 30 to 35 had used the site or app in the past week.

Social Media Usage Among Mobile Internet Users Ages 16-35 in Indonesia, by Age and Site/App, Jan 2016 (% of respondents in each group)

The opposite, however, was true for Instagram. Just 55.8% of users ages 30 to 35 had used Instagram recently; nearly 74% of those ages 16 to 25 did the same.

On Twitter, meanwhile, usage is essentially at the same rate no matter the ages surveyed. Trends varied for other social platforms. For example, Google+ appealed most to the younger set, while Path saw the greatest uptake among those in their early 20s. LinkedIn was most popular among the oldest respondents, while Snapchat performed best among teenagers.

eMarketer estimates that 27.9% of the total population in Indonesia were mobile internet users in 2015, a figure that will climb to 31.5% in 2016.

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