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In some developed markets, total media ad growth has plateaued, and digital growth is showing signs of maturity, leaving mobile the main growth area. But in Indonesia, even total paid media spending is rising by double digits, eMarketer estimates. Triple-digit growth rates continue for mobile.
According to eMarketer’s latest forecast of ad spending in countries around the world, advertisers will spend $11.39 this year in Indonesia across all media, for a 16.0% increase over 2014. In 2016, total media ad spending will grow by 16.0% again, and double-digit increases will continue through at least 2019, when advertisers in Indonesia will invest $19.58 in paid media.
That gives Indonesia the second-fastest-growing total media ad market in the world every year from 2015 through 2019, after Argentina.
Digital ad spending is growing more than four times as fast, and digital growth will continue to outpace traditional media increases, bringing digital from 7.3% of the total ad market in 2015 by 25.1% by 2019.
For mobile, the ad spending increases are in the triple digits, and will continue that way through 2018. By the end of our forecast period, mobile formats will account for more than half of all digital ad spending in the country.
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