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How Women in Southeast Asia Sell Online

Clothing and accessories are top categories for female sellers

December 11, 2015 | Retail & Ecommerce | Demographics | CPG

Millions of women in Southeast Asia have taken to selling goods online to stake out digital-based careers for themselves or supplement their income, according to August 2015 research. In Indonesia, Thailand and the Philippines, sizeable percentages of female internet users are now digital sellers.

Product Categories Most Frequently Sold Digitally by Female Digital Sellers in Indonesia, the Philippines and Thailand, Aug 2015 (% of respondents)

The polling, from Dentsu Aegis Network, found that 55% of female internet users in Indonesia, 50% in Thailand and 35% in the Philippines had sold products via digital channels in the past year. That amounted to nearly 33 million women across the three countries.

In Indonesia and Thailand, they mostly use PCs to accomplish this, with only around 30% in each country relying on mobile phones. But in the Philippines, nearly half use a smartphone as their preferred selling device, vs. 42% who rely on PCs.

Clothing and accessories are the top product categories for female sellers in all three countries. In Thailand, this is followed closely by cosmetics and personal care items. In Indonesia and the Philippines, meanwhile, appliances and electronics are No. 2, followed by cosmetics.

In the Philippines and Indonesia, Dentsu reported, the most commonly preferred type of site for these women to sell on are classifieds sites that sell directly from individuals. Those in Thailand prefer selling via social media sites, which are the No. 2 most preferred venue in the other countries studied.

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