How Mobile-Friendly Are B2B Websites? - eMarketer

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How Mobile-Friendly Are B2B Websites?

B2B marketers who don’t have a mobile site plan to fix that in 2016

February 25, 2016

B2B marketers have made advancements in mobile in the past three years, per research. In 2016, 79% of B2B marketers said they had a mobile-friendly site, an increase compared to the 57% of respondents who had one in 2014.

DemandWave, formerly WebMarketing123, surveyed 284 US B2B marketers from a variety of industries. The survey found that over the years, since 2014, more B2B marketers have adopted mobile-friendly websites.

Those that don’t have a mobile-friendly site plan to fix the issue in 2016. In fact, nearly two-thirds of B2B marketers said they plan to invest in responsive design this year. However, some marketers are on the fence. Some 23% of respondents said they don’t know if they plan to invest in responsive design in 2016, and 15% said they are not planning to invest at all.

Mobile is a key contributor to the ever-blurrier lines between work time and personal time, giving B2B marketers a growing number of reasons why they should be working harder to reach mobile audiences.

And, according to May 2015 Regalix data, B2B marketers worldwide are using an array of mobile marketing tactics to reach and engage with their target audience, including mobile websites.

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