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At eMarketer, we were interested to see how much digital video viewership worldwide has changed in the four years since the 2012 London Olympics—and we wondered how large the audience would be for the Rio games this summer. So we assembled a simple model and made some rough viewership estimates—worldwide, US and UK.
Check out the StatPack to learn more about how we modeled digital Olympics viewership, and how many people we believe will watch some portion of the Rio Olympics via digital, including breakouts for mobile.
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