How Do Consumers Feel About the Sharing Economy? - eMarketer

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How Do Consumers Feel About the Sharing Economy?

Most are optimistic

May 27, 2016

The sharing economy is continuing to expand and many US internet users agree that it’s not only good for them, but for businesses and the economy as a whole. However, there are also those that remain neutral about the sharing economy in general.

Attitudes Toward the Sharing Economy Among US Internet Users, May 2016 (% of respondents)

According to May 2016 data from AYTM Market Research, more than half (59.8%) of US internet users at least somewhat agreed that the sharing economy is good for consumers. Nearly a third (30.0%) were neutral on that claim, and just 10.2% of respondents disagreed to any extent.

Additionally, many felt the sharing economy was good for the economy as a whole. Indeed, 55.2% of internet users at least somewhat agreed. Some 34.7% were neutral, and 10.1% at least somewhat disagreed.

Thanks to the sharing economy, consumers are using more on-demand services like Uber and Amazon Now to get the things they want, when they want them. A survey from Rockbridge Associates Inc. revealed that the largest amount of on-demand spending was occurring in online marketplaces, which generated $35.5 billion in spending annually.

eMarketer estimates that 27.0 million US adults will take part in the sharing economy this year. eMarketer does not include online marketplaces in its definition of the sharing economy, and estimates instead that transportation is the largest sector of the US sharing economy.

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