How Do Consumers Feel About Drones Delivering Their Packages? - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

How Do Consumers Feel About Drones Delivering Their Packages?

Some are concerned about theft and overall safety

June 27, 2016 | Retail & Ecommerce

Consumers have choices when it comes to how the products they purchase are delivered to them, and drones may be another preference to add to the list. According to February 2016 research, more than three-quarters of US internet users are at least somewhat likely to select drones as a delivery option.

Likelihood that US Internet Users Would Select Drones as a Delivery Option, Feb 2016 (% of respondents)

Walker Sands Communications surveyed 1,433 US internet users ages 18 and older. Respondents were asked about the likelihood they would select drones as a delivery option assuming drones could deliver the package within an hour. For the most part, respondents said it was at least somewhat likely.

More than a third (39%) of internet users said it was somewhat likely, and 40% said it was very likely. However, there were respondents who didn’t really feel the same way. For example, 11% of internet users said they were somewhat unlikely to select drones as a delivery option even if they could deliver their package within an hour. And 9% of respondents said they were very unlikely.

Perhaps this hesitation is because some consumers don’t trust drones as a delivery option. The study also looked at reasons why users didn’t trust them. The responses were fairly consistent compared to how users felt a year ago.

Reasons that US Internet Users Would Not Trust Drones as a Delivery Option, 2015 & 2016 (% of respondents)

In 2015, 74% of internet users said they didn’t trust drones as a delivery option because of safety concerns. In 2016, 68% of respondents felt the same way. Similarly, in 2015, 64% of users said they did not trust drones because of privacy concerns. This year, 60% of respondents felt the same way.

However, there were some changes compared to last year. For instance, last year, 69% of internet users said cost was one of the reasons they did not trust drones. In 2016, fewer respondents—52%—felt the same way.

But more consumers are concerned about theft than they were last year, as well as damaged packages.

TRENDING REPORTS

  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »