How Consumers in the UK and US Prefer to Shop - eMarketer

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How Consumers in the UK and US Prefer to Shop

Overall, pickup in-store options are growing

March 10, 2016

Researching products before visiting a store is a popular activity among consumers. November 2015 research found that many internet users in the US and UK indeed do so.

UK vs. US Internet Users Who Research Products Digitally Prior to Visiting a Store, Nov 2015 (% of respondents)

Kibo Commerce polled 3,000 UK and US internet users. More than two-thirds of respondents in the UK said they research products digitally prior to visiting a store. And 62% of internet users in the US do the same.

The survey also looked at internet users who prefer to buy digitally and pick up in-store. Some 43% of respondents in the US said they prefer to do so, and 37% of respondents in the UK agreed.

UK vs. US Internet Users Who Prefer to Buy Digitally and Pick Up In-Store, Nov 2015 (% of respondents)

Generally, demand for buy online, pickup in-store is growing. Research suggests consumers are drawn to this purchasing option to save a few dollars or get their hands on purchases earlier.

Ship-to-store attracts two in five US digital buyers. Research from UPS found that it’s getting more popular—at least a little bit. In 2014, 35% of US digital buyers said they used ship-to-store services. That went up by 3 percentage points in this year’s survey.

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