Holiday Ecommerce Sales Topped $100 Billion - eMarketer

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Holiday Ecommerce Sales Topped $100 Billion

Cyber Monday still owns holiday desktop sales

January 21, 2015

The final results for holiday retail sales are pouring in. According to the National Retail Federation, US holiday retail sales rose 4.0% last year. In all, total holiday retail sales—which include November and December—reached $616.1 billion.

US Retail Ecommerce vs. Total Retail Holiday* Sales, 2014 (billions and % change vs. prior year)

There was plenty of conversation about digital sales during the season—especially for power shopping days Black Friday, Cyber Monday and even Thanksgiving Day. Retail ecommerce holiday sales grew nearly 7% in 2014, enough to push the total to $101.9 billion.

comScore reported much higher growth of 15% for US holiday season retail ecommerce sales via desktop computer only. The source put total ecommerce spending between November 1, 2014, and December 31, 2014, at $53.31 billion, compared with $46.55 billion the same period in 2013. The days with the biggest year-over-year gains in ecommerce spending were Thanksgiving Day (32%) and Black Friday (26%), while Cyber Monday saw a smaller gain of 17%, likely because much activity on this day shifted to mobile.

US Holiday Season Retail Ecommerce Sales, by Shopping Period, 2013 & 2014 (billions and % change*)

Cyber Monday still hung on to its reputation as the most digital holiday season shopping day, though, with total retail ecommerce spending of $2.04 billion that day on desktops alone, according to comScore. Green Monday (December 8, 2014) beat the other bigger-name days for second place, with $1.62 billion in spend. Not to be left out, Black Friday rounded out the top three with retail ecommerce desktop sales of $1.51 billion.

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