In Germany, Many Young Internet Users Consider Smart-Home Tech - eMarketer
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In Germany, Many Young Internet Users Consider Smart-Home Tech

Younger users are interested in technology that improves security and safety

April 19, 2017 | Advertising & Marketing

About three-quarters of internet users in Germany say they would consider purchasing smart-home technology, and young adults are even more avid about it.

Young Adult* vs. Total Internet Users in Germany Who Would Consider Purchasing Smart-Home Technology, Feb 2017 (% of respondents in each group)

In a February 2017 Coqon survey conducted by YouGov, 85% of respondents ages 18 to 35 said they would consider buying smart devices for the home.

Smart-Home Technology that Young Adult Internet Users in Germany Would Consider Purchasing, by Type, Feb 2017 (% of respondents)

What types of tech are these young adults most interested in?

Almost 50% of those polled would consider energy-saving technology, more than any other product type. Over 40% say that they would consider purchasing security technology for their home.

Further, 37% of young adults said they would consider purchasing surveillance technology, 35% would be interested in a comfort-related purchase of smart technology, and 33% would consider investing in alarm systems.

In a different study conducted last year by GfK, entertainment appliances made up 4.1 million of the 6.2 million smart-home appliances sold in Germany. GfK, however was looking at the general market, not young adults specifically.

—Ben Clague

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