In France's Upcoming Election, Online News Could Be Key - eMarketer

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In France's Upcoming Election, Online News Could Be Key

Younger people show a distinct preference for internet sources

March 31, 2017 | Media

A February 2017 survey of internet users in France by Harris Interactive found that four in 10 respondents ages 21 to 35 said the internet was their primary channel to access news content. With France’s upcoming presidential election, campaigns with online savvy could sway some voters.

Primary Channel Used to Access News Content Among Internet Users in France, by Age, Feb 2017 (% of respondents)

France’s far-right party, Front National, has had a website since the 1990s, longer than any other political party in France, according to Politico, and as such, has a web-forward presence.

Traditional media—TV, press and radio—was increasingly preferred among older users, according to Harris Interactive. But even among respondents ages 36 and older, one-quarter or more said their primary channel for news content was online.

The youngest survey respondents were the most likely to name social networks as their primary news source, with 28% of those ages 15 to 20 saying so. (You must be 18 years old to vote in France.)

eMarketer estimates that almost 78% of the population in France are internet users. That trails levels in the UK, Germany and the Nordic countries, but it is still above average for Western Europe as a whole thanks to lagging usage in Italy and, to a lesser extent, Spain.

Ben Clague

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