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Men are more likely to own internet of things (IoT) devices than women in France. But the disparity is slight.
In a March 2017 survey from OpinionWay Research, nearly two-thirds of male internet users (64%) said they owned a connected home device—such as a TV, sound system or thermostat. While fewer women owned such objects, a majority (58%) still did.
More men (38%) reported they owned wearable devices, like watches, key rings, health trackers and clothing. But women were close behind, at 32%.
Internet users’ ages also brought disparity in IoT ownership, with older people (who presumably have more disposable income) more likely to have connected home devices. More than seven in 10 respondents ages 50 and older said they owned one, compared with half of 18- to 35-year-olds. For wearables, however, 30% of those 50 and older and 40% of those 18 to 35 were owners.
Monthly household income also played a role in ownership of IoT devices. About two-thirds of internet users whose income was €2,000 ($2,213) or higher owned connected home devices, vs. half of those who earned less.
US paid media ad spending will grow steadily in 2017, on the heels of a strong 2016 boosted by the Rio Olympics and the presidential election. A focus on mobile will fuel growth, pushing total media spend to more than $206 billion this year—a moderate increase of 6.1%.
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