In France, More Men Own IoT Devices - eMarketer

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In France, More Men Own IoT Devices

More owners of connected home devices are older and wealthier, too

March 22, 2017 | Media

Men are more likely to own internet of things (IoT) devices than women in France. But the disparity is slight.

In a March 2017 survey from OpinionWay Research, nearly two-thirds of male internet users (64%) said they owned a connected home device—such as a TV, sound system or thermostat. While fewer women owned such objects, a majority (58%) still did.

Internet of Things Devices Owned by Internet Users in France, by Demographic, March 2017 (% of respondents in each group)

More men (38%) reported they owned wearable devices, like watches, key rings, health trackers and clothing. But women were close behind, at 32%.

Internet users’ ages also brought disparity in IoT ownership, with older people (who presumably have more disposable income) more likely to have connected home devices. More than seven in 10 respondents ages 50 and older said they owned one, compared with half of 18- to 35-year-olds. For wearables, however, 30% of those 50 and older and 40% of those 18 to 35 were owners.

Monthly household income also played a role in ownership of IoT devices. About two-thirds of internet users whose income was €2,000 ($2,213) or higher owned connected home devices, vs. half of those who earned less.

Ben Clague

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