In France, Mobile Devices Boost Gadget Count in Homes - eMarketer

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In France, Mobile Devices Boost Gadget Count in Homes

More homes become multiscreen environments

March 25, 2013

The average household in France boasted 6.3 screens in Q4 2012—compared to 6.1 in Q4 2011, according to the “Référence des Equipements Multimédias,” published by GfK and Médiamétrie. Some homes registered an even higher average rate: Where the head of household was between 25 and 49 years old, for example, the average number of screens was an impressive 8.9. Those with above-average income levels posted an average of 8.2 screens per household.

On average, the study reported, households had 1.7 computers. More than half of all computers used at home were portable—that is, laptops or netbooks. Three-quarters (74%) of homes had at least one TV, computer and mobile telephone.

As a result, the number of people enjoying internet access on non-computer screens has risen sharply. Médiamétrie found that the number of web users browsing via mobile grew by 24% in 2012, while the tally of those going online with an Apple iPad leapt by 138%, to 2.3 million.

iPad Users in France, 2011 & 2012 (millions and % change)

eMarketer estimates that the total tablet audience in France, including individuals of all ages, will expand by 47% this year, and approach 11 million. By 2016, the number of tablet users is expected to be nearly 19 million—reaching 43% of all internet users in the country.

Tablet Users in France, 2010-2016

Mobile web use is also set to explode, with user numbers rising 30% or more annually during the next two years. More than 24 million consumers in France will go online via a mobile phone in 2013, and 31 million will do so in 2014, eMarketer anticipates.

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