In France, Live TV Watching Reigns Over Other Types of TV and Video - eMarketer
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In France, Live TV Watching Reigns Over Other Types of TV and Video

But the gap between live and nonlinear TV viewing options is narrowing

January 6, 2017 | Media | Video

An April 2016 survey conducted by Publicis Media and Scholè Marketing revealed that 81% of consumers in France ages 15 to 70 watched live TV—far and away the most popular video option. But 48% also said they watched some sort of advanced video, suggesting that the principal gap—that of live TV and advanced video—is less than it might at first seem. Advanced video includes digital video, catch-up TV, recording programming, streaming, downloaded, P2P, DVD/Blu-ray, SVOD and TVOD.

Types of Video Formats Viewed by Consumers in France, April 2016 (% of respondents)

One in five consumers surveyed said they watched digital video, while almost as many said they watched “catch-up TV.” And with 10% saying they watched a recorded program, about 30% were catching up on previously aired programs and content.

Be that as it may, live TV is still clearly king in France—almost everyone watches some sort of programming daily. Just 3% said they watched no video of any kind.

According to a June 2016 survey conducted by Futuresource Consulting, however, figures are a bit lower and more in line with European neighbors when considering internet users rather than all consumers. It found 58% of internet users in France primarily watched live TV, tied with the rate seen in Germany and slightly higher than in the UK. Where France differs, however, is on-demand and catch-up TV: 27% claimed that was their primary type of TV or video watched. In the UK, that figure was 15%; in Germany, just 5%.

Primary Type of TV/Video Watched by Internet Users in Select Countries, June 2016 (% of respondents)

Even among internet users, however, live TV continues to be the primary means for TV viewing in France.

—Ben Clague

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