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Favorite Leisure Activities

Internet and TV they can agree on.

July 23, 2009 | Demographics | Media Buying

According to the “Magid Media Futures” report by Frank N. Magid Associates and sponsored by Metacafe, US male and female Internet users spend their leisure time in different ways.

For men, the most popular leisure activity was watching TV, followed by using the Internet, playing console games, and sports and exercise.

Favorite Leisure Activity of US Male Internet Users, by Age, April 2009 (% of respondents)

Males ages 12 to 24 cited console gaming as their favorite way to pass time.

Surfing the Net was the most popular activity for female Web users, followed by watching TV, reading books and listening to music.

Favorite Leisure Activity of US Female Internet Users, by Age, April 2009 (% of respondents)

Girls ages 12 to 17 were more likely than average to say their favorite thing to do was listen to music and send text messages.

For both sexes, going online and watching TV were the top two leisure activities. Least popular were reading print media, text messaging and talking on mobile and home phones.

With the exception of those ages 55 to 64, more women said going online was their favorite leisure activity than men of the same age.

Women of all ages were more likely to list reading books as their favorite activity than men.

Men ages 35 to 54 were significantly more likely to prefer TV than any other age or gender group.

For more information on passing the time, see Why People Go Online.

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