Facebook Users in Indonesia Have Highest Mobile Usage Rate Worldwide - eMarketer

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Facebook Users in Indonesia Have Highest Mobile Usage Rate Worldwide

Indonesia is home to the third-largest Facebook mobile phone audience

January 22, 2015

Nearly 63 million people in Indonesia will access Facebook via a mobile phone at least once per month this year, according to a new eMarketer forecast, which for the first time breaks out mobile phone Facebook users by country. This number of users makes Indonesia home to the third-largest mobile phone Facebook audience in the world, after the US and India.

Mobile Phone Facebook Users and Penetration in Indonesia, 2013-2018

Globally, almost 1 billion Facebook users will access the social network on a mobile phone at least monthly in 2015, eMarketer estimates.

The percentage of Facebook users who access the platform via mobile phones is higher in Indonesia than in any other country we study; 92.4% of Facebook’s audience there accesses the social networking service through mobile phones at least once per month. That compares with 79.1% of Facebook users in the US and 82.9% in India.

eMarketer’s latest worldwide forecast for mobile phone social network usage includes an increased estimate for usage in Indonesia due to a higher-than-expected audience reported by Facebook in the country.

In addition, virtually all mobile phone social network users in Indonesia are mobile phone Facebook users. In all, just under a quarter of the country’s population and 42.0% of mobile phone users will use their devices to access Facebook at least monthly.

Mobile Phone Social Network Users and Penetration in Indonesia, 2013-2018

Overall, eMarketer expects 63.4 million people in Indonesia to access social networks via mobile phones at least monthly this year. By the end of our forecast period, the number will approach 100 million and will still be growing at double-digit rates. A majority of mobile phone users in Indonesia will use mobile social networks by 2017, and Facebook mobile phone users will pass the 50% mark in 2018.

eMarketer bases all of its forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographic-specific trends, and trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.

In addition, every element of each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.

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